ESL Shipping will integrate its subsidiary AtoB@C Shipping into a unified ESL Shipping brand. The consolidation is to strengthen the company’s market position, clarify its service offering, and support long‑term growth across key segments.
‘A single brand enables us to present a clearer, stronger identity to our customers and partners. AtoB@C Shipping has been an integral part of our group since 2018, and bringing our activities together under one name allows us to simplify communication and improve service integration across coaster and handy segments,’ says Mikki Koskinen, Managing Director of ESL Shipping.
The transition will be implemented gradually over the coming months. Materials and digital platforms, including websites, will be updated in phases to ensure a smooth and practical rollout.
Also read: AtoB@C Shipping takes delivery of Stellamar
Existing services not impacted
All current customer agreements, contacts, and operations will continue without interruption. The unified brand will improve internal efficiency and ensure consistent customer experience across all touchpoints.
The brand unification does not affect existing services, operational reliability, or customer commitments. Crews, personnel, and operational structures continue as before.
‘We are committed to ensuring that our customers experience this change as seamless,’ says Frida Rowland, Director, Business Unit Coasters. ‘The unified brand reflects our shared capabilities and the strengths of both organisations.’
Picture: On 10 June, AtoB@C Shipping took delivery of Megamar, the eleventh vessel in its series of 5400-DWT plug-in hybrid newbuildings. The vessel will soon begin its maiden voyage from India to Europe (photo by ESL Shipping).
Also read: AtoB@C takes delivery of next-gen electric hybrid vessel
