Four associations have launched the Global Alliance for Maritime Electrification (GAME), aiming to accelerate zero-emission shipping. With an initial focus on inland, nearshore and commercial vessels, the coalition supports electrification through research, policy, and collaboration.
The partners announced the new alliance at the Electric C Hybrid Marine World Expo in Amsterdam. The four founding members, IEMA – International Electric Marine Association, ZESTAs – Zero Emission Ship Technology Association, MBF – Maritime Battery Forum, and EOPSA – European Onshore Power Supply Association, collectively represent more than 250 member organisations around the world.
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Workboats, ferries and passenger vessels
The GAME alliance comes at a time of rising climate urgency and mounting scrutiny of maritime emissions. While the impacts of major ports, cruise ships, and ocean shipping capture headlines, most vessels on the water today are small to midsize craft operating close to shore, many of which are ideal candidates for electrification.
‘We see tremendous potential to fast-track zero-emission solutions for the world’s workboats, ferries, and passenger vessels,’ says Adria Jover, President of IEMA.
Electrification is backed by proven technology and is the most immediate, scalable path to reducing emissions, health impacts from air pollution, and environmental impacts from ships and port operations. However, policy fragmentation, infrastructure gaps, and underfunded RCD efforts continue to stall momentum.
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Three pillars
GAME is built on three strategic pillars:
- Industry representation: Aligning international stakeholders at major events and forums with a credible, united message.
- R&D collaboration: Sharing technical roadmaps, co-developing standards, and scouting funding opportunities across member networks.
- Policy advocacy: Engaging with IMO, ISO, and national regulators to harmonise standards and unlock investment confidence.
‘Batteries are key enablers of zero-emission transport, but they must work in concert with other clean technologies,’ states Syb ten Cate Hoedemaker, Managing Director of the Maritime Battery Forum. ‘This collaboration is how we ensure an effective and timely transition.’
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‘Actionable reality’
The coalition will begin by co-authoring position papers and expanding engagement in strategic regions, including North America, Europe, India, China, and the South Pacific.
‘Electrification of ports and vessels is not a future vision – it is an actionable reality,’ emphasizes Roland Teixeira, President of EOPSA. ‘Onshore power supply is one of the most immediate tools in the decarbonisation toolbox.’







