Global Eagle Entertainment has unveiled its new Airtime Portal for cruise ships at Seatrade Cruise Global 2017 this week.
The Airtime Portal platform enables cruise ship operators to deliver WiFi, instant messaging, social media, live television, movies, games and news more directly to passengers’ mobile devices anywhere onboard. Guests can access and post to social media sites and keep abreast of the latest news at sea.
The Airtime Portal is derived from Global Eagle’s highly successful and proven platform which has been deployed on hundreds of commercial airlines. The company will transition its existing cruise ship portals to the new technology over the next year in a way that minimises disruption for ship operators.
The new portal will give passengers a high-speed WiFi experience similar to what they get on shore. Content is available in multiple languages and can be tailored to passenger demographics. The flexible Airtime Portal also provides a host of opportunities for cruise operators to generate incremental revenue by monetising passenger interactions with engaging content, enabling real-time transactions with built-in security and exploiting digital ads and sponsorships.
It enables payments to be made to credit and debit cards or to the folio. It also integrates with the company’s loyalty programs to deliver customised pricing depending on the passenger’s loyalty status.
