(With video) Rough seas, stormy weather and rip currents. Last year, 10,496 people got caught out by conditions like these and needed the help of the Royal National Lifeboat Institution (RNLI).
Below some rescue footage that brings home the dangers the volunteers of the RNLI face.
Picture: A sea-rescue demonstration given by the Irish Coast Guard (helicopter) and the RNLI at Bray, Wicklow, Ireland (by Jaqian, Wikimedia).