Van Oord, global marine contractor based in Rotterdam, has agreed to act as main sponsor for the two-year climate project ‘The Green Miles’.
From 15 March 2009 through December 2010, Arjen van Eijk and Florian Dirkse of the Netherlands will set sail on an adventure and produce a documentary targeted at raising awareness about the critical role oceans play in our world’s climate. They will also be focusing on the impact of climate change on human beings.
Renew Interest
The two sailors will visit ocean-related climate projects around the world, headed by such leading organisations as the World Wildlife Fund, the Dutch Red Cross, and the Marine Stewardship Council. They hope to generate renewed interest in pollution at sea, the consequences of tourism, and overfishing. The National Geographic Channel will broadcast a documentary on the voyage to ensure that their story reaches a wider audience.
Concentrating on the ‘Green’ Message
Van Oord supports Arjen van Eijk and Florian Dirkse in their adventure, allowing the two sailors to concentrate on their ‘green’ message. It is Van Oord’s aim to work with The Green Miles project to make people more aware of the environment and the oceans.
Bert Groothuizen, Van Oord’s corporate marketing and PR manager: “By supporting The Green Miles climate project, we are emphasising how important it is to deal carefully with our earth and, more specifically, the maritime environment – which, after all, is Van Oord’s area of operation. We also believe that Florian and Arjen are enterprising young men who have the courage to face up to challenges, who take responsibility, who respect the world we live in, and who show enormous team spirit. These qualities reflect the ‘One Team Van Oord’ culture. That is why they are ideal ambassadors for Van Oord.”
Sponsorship
The sponsorship agreement was concluded in close collaboration with Sportinnova – Sports & Leisure marketing bureau. The Green Miles recently welcomed Europeesche Verzekeringen and Sinner Eyewear as sponsors as well through the efforts of Sportinnova.
Picture: The Pegasus; The Green Miles’ship (https://www.thegreenmiles.nl/fotoalbum.aspx?id=0[The Green Miles])
More information: https://www.thegreenmiles.nl/languageselection.aspx[The Green Miles]
